
Este es el e-book de joanjimenez que también enlazamos en nuestro Facebook el 16 de Noviembre "40 claves para vender tu marca en redes sociales", nos parece que expone y sintetiza muy bien los cambios que se están produciendo en los ways of relating and interacting business and professional customers.
In this blog and in our presentations or concapro buscopisotenerife long tried to convey the idea that the means used to new technologies of information and communication are not world apart, we remain the same as always, but now hyper. Something that applies to social networks and is manifested in the book's foreword. We do not understand the attitude of a very high percentage of our professional colleagues to use new media as mere sales channels or some of these means of trying to confuse customers (including professionals) mixing channel and conduct of business "internet real estate and sweep" .
We strive to adapt to this new reality and it seems necessary for the administration and financial help the efforts made by small and medium enterprises to adopt new technologies, but not invading a competitor activities and develop these companies in the market for the SPA or using public money to finance cases as discussed by Enrique Dans in his post of November 20 . We like FICOD , we especially liked the intervention of Kevin Spacey
and is not a good example for new spaces for new ideas from being burdened by poor and old practices.
is also time to take stock and we subscribe to some of the statements made by men who followed faithfully and most seem to think that we, as is the case with Joan Gou at its input November 16, because, although seem contradictory, the year also gave us traditional approaches to reality and not all are new paradigms, paragraphs as
"one reads the press, pads, communities, forums, etc.., we trying to be up with the not so "new" technologies and listen to the huge amount of preaching that the arrival of 2.0 has brought us " or next " Everybody tells me I have not done, as I have to behave and I need to be a guy with a two point zero company, I recognize that at first, so the Cluetrain and client background, I hooked, but the reality is imposed, has been almost two years, and I keep hearing the same voices in this time despite strongly recommend that you have to know or learn to "Play", far from everyday reality more voices rise in pitch, and not even listen to each other. "
Joan
I also think "my clients are not interested in the least, social media, responsibility, Rois, the CRM, revenue is more if you talk about it, pretend to" Lene are telling me, "is that people (customers) just want to want them."
This year has been more atypical transactions, mortgage financing "impossible" renegotiating renewal of customer purchases buyers to sellers, advice to liquidate some assets to give guidance to the realistic market value at the time of crisis (which is not easy in moments where discretion is written to all sorts of opinions as we noted in our penultimate entry "news tag" ) The abundance of information is overwhelming, but the contradictions that this phenomenon causes, too.