some time ago a blog entry RECEPTIVE COSTA BRAVA Joan Gou said the following: a traditional travel agency sells travel anything but mainly sells knowledge, safety and security. Travel sells to anyone with a website.
We very carefully to their views and we agree most of the time with his brilliant expositions. Whether
reluctance, disability or comfort but the response has been from our area has been placed in the hands of real estate portals like a new newspaper in the square and roll more concerned or create a web site where they hang the products but concealing key information such as addresses.
The result can be more daunting and frustrating, the portal that was primarily interested in showing that it is the most traffic and records it, fills the client with statistics and all that in most cases confusing and the agent to have fewer resources to this medium, gives less information the customer needs to make it really useful to use new technologies.
turn from the government to banks through all social agents we "sell" their "solutions" by all means at its disposal which are many, including WEB .
The network is all the information (and more), the knowledge to use that information security and assurance is in the agent or professional agency to suit new technologies.
